For Shopify founders running Meta ads
Stop guessing which ads make you money.
Sold Out Society reads your numbers, tells you which ads to cut, keep or scale, and coaches you from bleeding cash to profitable. Then it helps you scale.
Built by Blessing Okoro, Shopify store owner and founder of True Backdrops.
Profit after ads
$300
Sound familiar?
"I'm getting orders but there's barely anything left."
"Should I leave this ad running or kill it?"
"People click. Nobody buys."
"Meta says 3x ROAS. My bank account disagrees."
It's not the algorithm. It's one broken piece. We find it.
One path. Bleeding cash to profitable to scaling.
Everything in the app sits in four steps. You always know what to do next.
- 01
Diagnose.
Where am I leaking money?
Upload your numbers and get a scorecard with the one thing holding you back.
- 02
Plan.
What do I change this week?
A 30-day plan with weekly missions, tests to run and where to move budget.
- 03
Create.
Ads that match the math.
Hooks, angles and offers written for your products and your numbers.
- 04
Grow.
Keep winning.
Levels, daily check-ins, coaching and a community that keeps you moving.
Everything you need to run ads that pay you
01Diagnose
- Store Audit:
- 4 minutes to find your #1 bottleneck: tracking, margin, offer, page or creative.
- Ad Account Audit:
- Upload your Meta export. Every ad gets a verdict and you see exactly where money is wasted.
- Profit Check:
- Your break-even ROAS and the most you can pay per sale, per product.
02Plan
- 30-Day Plan:
- One goal, weekly missions, a progress bar. A new focus every month.
- Testing Planner:
- 3 specific tests to run next, with why each one matters.
- Budget Moves:
- How much to shift from losing ads to winners without breaking your cash flow.
03Create
- Hook Lab:
- 10 hooks per product, written for your actual customer.
- Angle and Proof Builder:
- Turn your reviews and product details into ad angles and short scripts.
- Offer and CTA Writer:
- Bundles, guarantees and calls to action that fit your margins.
04Grow
- Levels 1 to 5:
- From clean tracking to multi-product scaling, with rewards at every level.
- Morning Pulse:
- Yesterday's sales, ad spend and profit in your inbox every morning.
- Weekly Scorecard:
- Your week in one view, plus your top 3 actions.
Your 60-second morning check
Open the app. See if your ads paid you yesterday. Get one to three things to do today. Close the app and get back to your business.
Your 30-day plan
Fix the Numbers
Day 10 of 30
Profit after ads
$300
Level up your store
Every level earns you something new, from swipe files to live ad teardowns with a coach.
- Level 1.Clean tracking
- Level 2.First profitable ad
- Level 3.Profitable cold traffic
- Level 4.Scaled at the same payback
- Level 5.Multi-product scaling
Not another dashboard
DASHBOARDSshow you numbers. We tell you what to do with them.
COURSESteach you once. We watch your account every day.
AGENCIESrun your ads for you. We make you the person who knows how.
For you if:
- You sell physical products on Shopify
- You make around $2K to $10K a month and want more
- You run Meta ads, or you're ready to start
- You want to know your numbers, not just hope
Not for you if:
- You want a magic button
- You won't look at your numbers
- You want someone else to run everything for you
Built by a founder who runs her own ads
I'm Blessing Okoro. I run True Backdrops, a Shopify store, and I spend my own money on Meta ads every month. I built Sold Out Society because I was tired of tools that show numbers and courses that never look at yours. This is the app I wanted: tell me what's working, what to cut and what to do next.
Blessing
Up 635% in sales and 551% in orders vs the same span last year. Straight from her Shopify analytics, year to date.
Straight from Shopify analytics. Tap to see it full size.FAQ
Your ads should pay you.
Let's make them.